Background
NFP, operating over 170 Planet Fitness locations across 13 states with more than 2,000 team members, has always been dedicated to providing affordable access to fitness and wellness, deeply integrating itself within the communities it serves. Since its inception, NFP’s mission has been grounded in servant leadership: serving its members, supporting its team, and fostering healthier communities. This commitment to servant leadership first resonated with Rising Sun, over seven years ago. As NFP grew, its leadership saw the need to invest in their leaders, one that would align with its mission and values, resulting in a long-standing relationship with Rising Sun.
Why NFP Selected Rising Sun
NFP first engaged Rising Sun through their “10 Keys of Effective Supervision” program—a staple in the organization’s leadership development efforts. This program laid the foundation for developing leaders who could effectively support both their teams and their communities. However, as NFP continued to grow, collaboration evolved into a more focused engagement around providing executive coaching for a dozen senior leaders. This ongoing 1:1 coaching helped executives refine their communication, improve their leadership style, and navigate complex situations. Rising Sun’s support allowed leaders to hone their messaging, address individual challenges, and take action on specific initiatives. As one executive shared, “Rising Sun is an amazing resource for our leadership teams. It’s a constant reminder and guardrail to help us stay true to our mission and values.”
Scaling With NFP’s Growth
NFP’s partnership with Rising Sun scaled alongside its organizational growth. As the number of their Planet Fitness locations increased and more leaders were brought on board, the focus shifted from formal programs to personalized executive coaching. Jim, CEO of Rising Sun, regularly met with NFP executives, helping them address challenges in leadership, communication, and accountability.
What made the relationship with Rising Sun unique was the intimacy and genuine care they showed in understanding the organization. One NFP executive reflected, “The way that Jim and Rising Sun understand our business is more intimate than I would expect from other consultants. They take the time to understand who we are as an organization, as leaders, and they’re passionate about helping us be better. At the end of the day, we are in the people business.”
Results of the Engagement
As a result of Rising Sun’s tailored approach, NFP’s leadership team has become more cohesive, and leaders are better equipped to handle difficult conversations and challenging situations. There has been a noticeable shift in ownership and accountability within the organization. “Our leaders are more prepared to work through tough situations, and there’s a greater sense of responsibility to move things forward,” noted an executive. An anecdote that stands out involved one executive who, after a coaching session with Jim, approached a difficult conversation with a direct report in a completely different way. “Jim helped me reinforce my point in a way that made sense. That situation happens more often than not now.”
The most significant change? Leaders feel more empowered and supported. The executive coaching program has created a culture where leaders aren’t just managing but thriving in their roles. “Jim’s guidance has helped bring closure and clarity to complex situations. His thoughtful approach has made our executive team a stronger, more unified unit.”
What NFP Values Most About Rising Sun
When asked what makes Rising Sun stand out, an NFP executive put it simply: “They just care so much about us. Jim and Ray are wired to focus on others and help them succeed, and that’s what makes Rising Sun special. They are there for me, always 100% genuine, and I know they’ll do anything to make me successful.” The executive added, “As a leader, I need someone to talk to—someone who challenges me, pushes me, and holds me accountable. That’s what Rising Sun does, and it’s invaluable.”
Final Thoughts
For organizations unsure about working with Rising Sun, the message is clear: “Rising Sun takes the time to understand who you are. They are genuinely curious, and they want to help people become better leaders. It’s not just about business; it’s about people. And that’s what makes them different.”
National Fitness Partner’s journey with Rising Sun has been one of growth, transformation, and enduring partnership. With Rising Sun’s continued support, NFP leaders are not only more confident and capable, but they are also better prepared to serve their communities with the same passion that first defined the organization years ago.